Junior Cunha - No Matter What

The Shadow Conspiracy, Subrosa Brand and Nova Ordem have teamed up to release "No Matter What" by team rider Junior Cunha! Follow Junior through one of the toughest periods of the filming process. Early on, JJ suffered from a back injury & the x-ray footage serves as a reminder of what he was battling behind the scenes throughout the video. The title reflects the mindset that carried him through it all. No matter the setbacks, pain, or obstacles. JJ stayed focused & kept moving forward to finish this project. This video is also dedicated to Ronnie Bonner, whose impact on BMX continues to inspire riders around the world. Ride BMX. No Matter What.